About Peters
Team great product with an active imagination, a thirst for innovation and you get a dynamic company that will stand the test of time. It was our company founder, Fred Peters’, forward-looking approach, in 1907, which created the foundation for PETERS Ice Cream’s continuous culture of innovation. PETERS Ice Cream is a company that is not afraid of change. We have always been ready to embrace – and invent – new ways of delivering ice cream to Australians using the latest technology and know-how..
PETERS is Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market.
Whether you enjoy an ice block in summer to beat the heat, or it’s your nightly ritual to enjoy a bowlful of ice cream on the couch, PETERS has a portfolio that satisfies every need. DRUMSTICK, ORIGINAL, FROSTY FRUIT, CONNOISSEUR, these brands conjure up many fond memories for Australians. We keep these ice cream lovers at the heart of everything we do, every product we create. We understand what Australians want and we design our products especially for them.
It is by doing all of this that we keep the original vision of Fred Peters alive, and will continue to for many centuries to come. For more information on PETERS Ice Cream’s history, feel free to explore the timeline below.
1907
PETERS ICE CREAM WAS BORN
Founded by Fred Peters in Manly, Sydney. The original factory was very small scale to say the least, taking form in a disused shed.
1923
THE HEALTH FOOD OF A NATION
The year that the famous Peters' slogan was coined- a catchphrase which would be used for over 50 years.
1938
LEGEND MEETS LEGEND
A perfect match - cricketing great Sir Donald Bradman teams up with Peters Ice Cream, needless to say there were smiles all round.
1963
THE ORIGINAL AUSTRALIAN CONE
Created in 1963, now over 73 million Peters Drumsticks are eaten each year by Aussies. That's unbeatable!
1970s
POP-CULTURE ICONS FROZEN IN TIME
From the 1970's onwards Peters has produced a variety of novelty lines linked with popular movies, television shows and even music groups.
2000
TOTALLY JAWSOME
There is no match for a superhuman hunger like Maxibon! When this man-sized snack hit our shores in 2000 it begged the question, “are you a licker or a biter?”
2008
MOO LA LA
Enter Skinny Cow. The ice cream sensation from the United States finally hit our shores and proved that being low in fat and calories doesn't mean skimping on taste. YUM!
2009
PETERS ICE CREAM GOES GOURMET
Introducing Connoisseur Gourmet Ice Cream, a brand adored by Australians, making it the number one premium tub in supermarkets.
2016
PROUD & PUNCH™ IS BORN
With health and wellbeing becoming a greater focus for Aussies, Peters is proud to introduce PROUD & PUNCH™, and Australian made and Australian-sourced range of better-for-you treats. We start with fresh ingredients and turn them into tasty treats with a whole lot of flair, right here in Australia. We don't take shortcuts and have nothing to hide. We're just proudly real and proudly delicious.